Incident Reports
Fail in Public
Real startup disaster stories from real entrepreneurs who lost real money. Learn from our expensive mistakes so you don't have to make them.
4
Epic Failures
$241,000
Money Lost
4
Failure Types
∞
Lessons Learned
Featured Disasters
$75,000 lost
Uber for Everything
I quit my $95k job to build LaundryUber - revolutionary on-demand laundry pickup. Turns out I could have just Googled for 3 more minutes.
Marcus Chen8 min read
1/15/2024
$45,000 lost
AI/ML Overhype
FortuneAI was going to revolutionize fortune cookies with personalized ML predictions. Instead, it told people they'd die alone surrounded by cats.
Jennifer Walsh7 min read
1/12/2024
$89,000 lost
Blockchain Everything
CoffeeCoin was going to revolutionize coffee shop loyalty with blockchain technology. Gas fees cost more than the coffee.
Alex Thompson12 min read
1/8/2024
Incident Archive
All Incidents
AI/ML Overhype
Blockchain Everything
Reinventing the Wheel
Uber for Everything
$75,000 lost
Uber for Everything
Featured
I quit my $95k job to build LaundryUber - revolutionary on-demand laundry pickup. Turns out I could have just Googled for 3 more minutes.
#uber-for-x#market-research#competition#mvp#laundry
Marcus Chen1/15/20248 min read
Read Report $45,000 lost
AI/ML Overhype
Featured
FortuneAI was going to revolutionize fortune cookies with personalized ML predictions. Instead, it told people they'd die alone surrounded by cats.
#AI#machine-learning#food-tech#fortune-cookies#gpt
Jennifer Walsh1/12/20247 min read
Read Report $32,000 lost
Reinventing the Wheel
PetGram was going to capitalize on COVID pet adoption with dedicated pet social media. Turns out Instagram already had pet photos covered.
#social-media#pets#covid#instagram-clone#timing
David Rodriguez1/10/20249 min read
Read Report $89,000 lost
Blockchain Everything
Featured
CoffeeCoin was going to revolutionize coffee shop loyalty with blockchain technology. Gas fees cost more than the coffee.
#blockchain#cryptocurrency#loyalty-program#web3#smart-contracts
Alex Thompson1/8/202412 min read
Read Report